Market share, fitment trend and consumer perception about jk products - Free Essay Example

Sample details Pages: 20 Words: 5977 Downloads: 2 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Executive summery A small, sincere and dedicated step towards the fulfillment of my responsibilities and duties ensured me a giant leap to accumulate knowledge and real life exposure to business during my summer training period. My first experience of corporate world started with big frame company J.K.Tyres, a division of J.K.Industries.The projects given to me deals with fitment trend, market share along with consumers perception for J.K.Tyres in truck tyres segment. The area allocated to me was Ghaziabad and Meerut and the time duration in which we completed our project was from 10th May to 24th June. Don’t waste time! Our writers will create an original "Market share, fitment trend and consumer perception about jk products" essay for you Create order The research, which was carried, was more of descriptive research thus had a planned way to proceed. For appropriate results data collection method is absolutely necessary, in this project I have to depend upon primary data, so keeping this in my mind I collected the data through a set of questionnaire and with the help of observation method to get the accurate data and time to time I made the summery of collected data so that all the datas are gathered at a single place. Personal interviews (with questionnaire) of the customer are taken in order to get their own independent views. I have taken a sample of 230 trucks for knowing the fitment trend and I have tried to cover the entire customer, in the process I met with 90 transporters. In data analysis part various statistical tools like pie bar charts are used for comparative study and convenience in understanding the data to make the data livelier COMPANY PROFILE Excellence comes not from mere words or procedures. It comes from an urge to strive and deliver the best. Mindset that says, when it is good enough, improve it. It is a way of thinking that comes only from a power within. H.S.SINGHANIA J.K.Tyres a division of JK industries is a flagship company under the umbrella of JK organization. The advent of JK organization on the industrial landscape of India almost synchronizes, with the beginning of an era of industrial awareness an endeavor for self-reliance and the setting of a dynamic Indian Industry. This was way back in the middle of the 19th century. And the rest that followed is history. VISION OF THE COMPANY To become the most admired company in India committed to excellence CORE VALUE JK organization has been a forerunner in the economic and social advancement of India. It always aimed at creating job opportunities for a multitude of countrymen and to provide high quality product. It has striven to make India self reliant by pioneering the production of a number of industrial and consumer products, by adopting the latest technology as well as developing its own know-how. It has also under taken industrial venture in several other countries. JK organization is an association of industrial and commercial companies and charitable trusts. Its member companies, employing nearly 50,000 persons are engaged in the manufacture of a variety of products and in diverse fields of commerce. Trusts are devoted to promoting industrial technical and medical research education religious values and providing better living and recreation facilities with the spirit of social consciousness uppermost in the minds of J.K. organization and thus it is committed to the cause of human development. Today J.K. organization, and association of industrial and commercial companies and charitable trusts, continues to grow to greater heights under the stewardship of its president, Shri Hari Shankar Singhania The principal business of JK organization includes tyre, paper, cement, drugs and pharmaceuticals, agri. Genetics, dairy and food products audio magnetic tapes, sugar, cosmetics, woolen textiles, steel, engineering, material handling system, etc. The group besides having a consistent record of growth and diversification has created a reputation for quality for all its products and most of its products enjoy a leadership status in their respective market segments. To cope up with the demand in the market most of the companies in JK organization are certified for international quality systems like ISO 9001,ISO 1401 and QS 9000. JK INDUSTRIES LTD. J.K. Industries is a merge corporate entity that is emblematic of excellence, diversification and pioneering new technologies. A part of J.K. Organization, which ranks among the top private groups in India. J.K. Industries is committed to self-reliance and follows an ethic that views customers satisfaction as an index of achievements. Over the years the company has expanded and diversified its business portfolio. It has developed into a multi product, multi-location corporate entity comprising of following business division. BACKGROUND Group companies Straw and JK Synthetic promoted JK Industries, which belong to Shri Laxmipaty Singhania faction of the J.K. GROUP, in 1951. It was initially engaged in managing agency business. Manufacturing activities began with commissioning of a 0.4mn tyres and tubes plant, in 1977 at Jaykaygarm, Rajasthan, in technical tie up with general tyre international Co., U.S.A, for manufacturer of nylon bias and radial tyres. JKI was the 1st domestic manufacturer of radial tyres. The capacity later increased to 0.625mn tyres. The Rajasthan plant labour problems in the past capacity utilization levels have been low. In 1981, a new factory was set up at Banmore, near Gwalior, M.P for the manufacturer of 0.6mn tyres, capacity has been gradually increased in both the plants and currently JKI has a combined capacity of 2.13mn tyres. In FY90, it set up JKI agri-genetics, to procedure, process and distributes hybrid and high yielding seeds of cereals, Oilseeds and pulses under the brand name of J.K. Seeds. In FY91, it set up J K Pharmachem, a JV with TIDCO for the manufacture of Penciling. It has also set up a trading arm by the name of J K International, which deals in a range of goods including agro products, leather product, textiles and marine product. In FY12/96, the companys pharmaceutical business was restructured and hived off to JK Pharmaceuticals Ltd INTRODUCTION ABOUT TYRES Tyre is an indispensable part of our vehicle and need to be chosen and looked after with care. The wheel was invented over 20,000 years ago. Early wheels were usually made from wood and as these were not flexible, the ride was extremely hard. In 1939, CHARLES GOODYEAR discovered the culcatisation process, which gave rubber its elastic properties. In 1845, R.W. THOMPSON filed a patent for elastic; air filled belt of rubber rises fabric and leather. He had great hopes of his invention becoming successful, but nobody was convinced that one could ride on air; Thompson was sadly forced to abandon his ideas. In 1888, JHON BOYD DUNLOP reinvented the pneumatic tyre and filed a patent claiming easy operation over rough roads, immunity from vibration and increased speed of vehicle. Over the year, several methods were tried to keep the inflated pneumatic tyre fixed to the wheel. By the 1920s most tyre had steel wire beading, which allowed a tyre to remain firmly fitted to the wheel rim. Development was slow and the early tyre led a troubled life, some of the common problems were punctures tread separation, cracking, tearing and even blowouts. Since tyre lasted for only a couple of thousand kilometers, the cost of replacement also account for a large part of expenses. Early tyres were mainly white because they took their colour from the reinforcing agent zinc oxide. It was not until carbon black was found to be the best reinforcing agent that tyre become black. In 1948, MICHELIN made a most significant contribution by introducing the radial tyre, which was to influence tyre design all over the world. Radials offered much superior grip but, the rede was harsh and they also had a tendency to lose grip suddenly once the limits of adhesion were crossed. In contrast, the cross-ply tyre lost its grip, in a gradual manner enabling the driver to take corrective action. Then a new generation of radial tyre evolved, in which the belts were made of rayon, which being more flexible, prevented sudden loss of grip. The evolution of the radial tyre brought about a lot of changes. For the first 60 years, the tyre industry had not been able to produce a tyre that fulfilled its long list of requirement. Good quality was achieved only at the cost of steering response; similarly extra grip resulted in faster wear and a shorter life. The radial tyre changed all this; its structure was such that each part of it could be designed independently. The tread, sidewalls, etc could have a separate construction and they could be made from different materials. New materials, rubbers compound, synthetic polymers, manufacturing methods, all have resulted in present day tyre becoming more reliable, durable, safer and almost maintenance free. In fact, modern day tyre are so good that most of us take these for granted and do not even bother giving them the 2nd look. However it is very important that we do know them better. THE ORIGIN OF WHEEL Wealthy gentlemen pushing himself through 1820s London on a hobbyhorse would have used his muscles just as efficiently as a courier dodging todays traffic on a mountain bike. The story of bicycle technology has been one of going faster for the same effort, researchers have found. Alberto Minetti, of Manchester Metropolitan University, and colleagues have been looking at the work needed to propel different bicycles of different speeds. The bicycles ranged from the hobby horse an expensive toy from the 1820s which riders kicked along with their legs, velocipedes with pedals fixed to the front wheel, through to chain- driven cycle of the 1880s that look much like todays. The main benefit of cycling as opposed to running or walking, the researchers found, is that the riders limbs no longer bear his or her weight, and so their efforts can be devoted to propulsion. Even the hobbyhorse takes two-thirds of the weight off the legs, and allows the rider to go twice as fast as a walker for the same amount of energy. All the bicycles tested were equally efficient at turning their riders muscle power in motion. This came as a shock - we were convinced that the efficiency would have increased as bicycle design improved, says Minetti. But muscles were always used at there maximum efficiency. What ha changed is the speed at which efficiency peaks. The problem with early bicycles, says Robert McNeill Alexander, a biomechanics researcher at the university of Leeds, was that to go to reasonable speeds you had to move the pedals very fast ; leg muscles do not perform well at such high speeds. One solution was the high-wheeler, or penny-farthing, whose all-metal frame, gigantic front wheel; rubber tyres and long springy spokes give a fast and comfortable ride. Safety problems made this bicycle an evolutionary dead end. My father used to tell me alarming stories about falling off them says McNeill Alexander Minettis team found that the safety bikes that superseded the penny-farthing actually needed more work to drive them forward. Their smaller wheels generated a higher resistance with the ground and their primitive chains demanded a lot of legwork. The subsequent invention of pneumatic tyres dramatically reduced the resistance against the road; modern cyclists expand most of their energy battling the wind. One consequence of this study could be come back for the hobbyhorse, says cycle historian John Pinkerton, one of the studys co-authors. The hobby horse would be ideal for getting people who would have knee or hip operations back on their feet, says Pinkerton. The researchers are currently negotiating with hospitals about this possibility. TASKS OF A TYRE A tyre has several roles to play. Its job is to absorb shocks and provide sufficient grip, respond quickly to steering inputs, and work in tandem with the brakes to bring the vehicle to a safe stop in the shortest possible distance. A tyre should have minimum rolling resistance to prevent any strain on the engine, so as to affect either speed or fuel economy. It must also run silently and keep road noise to the minimum. It must have a slow and even rate of wear and be resistance to the effects of sunlight, fuel, debris and other hazards it encounters on the roads. A tyre should be able to perform in all conditions and on all kinds of terrain. A tyre to be good looking and surveys shows that this is one must be string and capable of withstanding heavy loads and a variety of abuse such as hitting kerbed, drivers, etc. Tyres are also expected to influencing factors in the final choice made by the customers. WHAT ARE ENVIRONMENT FRIENDLY TYRES? The JK Tyre, being the pioneers of radial technology in India, have taken the lead on all technological aspects to give you the very best. The eco-friendly range of green tyres is one such step in that direction. The manufacturing of these tyres requires state- of- the- art compound development and research facility. These environment friendly tyres are obtained by using special rubber compounding technology. The silica is used instead of carbon black -one of the key ingredients a normal tyre, which is not eco-friendly. The eco-friendly range of tyre help to improve tyre performance, provide better fuel efficiency than normal radial tyres even offer the benefit of low rolling resistance. In fact the JK Tyre range of eco-friendly tyres do not require any special treatment for their maintenance. All one has to do is to wash tyre periodically with mild soap solution to remove dust and mud that might subdue the colour. Advantage of eco-friendly tyres: Superior handling and cornering at high speeds Optimized tyre life Better dry and wet traction Silica-based compound for better fuel efficiency Reduced rolling resistance Less carbon black MAIN COMPETITORS IN THE MARKET SR. NO. COMPANY NAME 1. M.R.F. 2. APOLLO 3. CEAT 4. BIRLA 5. CHINESE (VIVA) JK TYRE Ever since its inception it has been JK Tyres belief in the value of technological superiority that has made it grow by leaps and bounds. This division produces and sells Light Commercial vehicles, Multi Utility Vehicles and Tractors. The company pioneered Steel Radial Technology in India in 1977 and continues be the industry leader in the industry leader in the Radial segment in India. KJ Tyre is the only Tyre Manufacturer in the country to produce high performance T H -rated steel radial tyres. JK Tyre has consciously followed a policy of continuously modernizing and expanding its tyre manufacturing facilities to retain its edge in the market place. Our customer base covers virtually the entire original Equipment Manufacturers (OEMs) in India together with Replacement market for four wheeler vehicles, Defence and State Transport Units. Besides India, we have a worldwide base in over 45 countries across all 6 continents. To keep pace with the market demand as well as technological leadership in Indian market, J.K. Industries acquired Vikrant Tyres Limited, Mysore in 1997.J.K.Industries and Vikrant Tyre limited are the only tyre companies in India to have received all three ISO 9001, QS 9000 and ISO 14001 certificates. This indeed is a true reflection of our commitments to system-oriented approach. Technical collaboration with M/S Continental AG, Germany, which is among the top five technical tyre manufacturers in the world to keep pace with latest technological developments. To stay at the forefront of technological advancements a state of art Research Industries Development center, Hari Shankar Singhania Elastomer and Tyre Research Institute (HASETRI) was set up, which remains the nerve center for providing cutting edge technology. In a short span of time it has emerged as the 17th largest tyre manufacturer in the world an achievement in itself. BEYOND BUSINESS Identifying with social issues and contribution to the society has been a philosophy, which has been carried on from the founding fathers. Various institutions set up by the group throughout India in diverse fields of social welfare stand testimony to this philosophy. Involved with the diverse array of medical and health services, the organization has set up a number of pioneering institutes all over country including super specialty Pushpawati research institutes, New Delhi for liver, renal and digestive diseases, the first of its kind in India. JK Tyre attaches tremendous value to RD in its efforts to maintain the high quality of its products and lead the field in innovation. HASETRI, a world-class research and development center is a symbol of this. The Hari Shankar Singhania Elastomer Tyre Research Institute (HASETRI) is the very 1st of its kind in India. Established in October 1991, HASETRI has already been recognized under SIRO (scientific and industrial research organization) by the department of scientific and industrial research (SDIR), Govt. of India. And has been acknowledged by the Indian institute of technology (IIT) and other universities for registration leading to higher studies. HASETRI fulfills the research requirements for services related to elastomer and tyre industry. PLANT LOCATION: With three plants located in Rajasthan, Madhyapradesh and Karnataka, JK tyre is the largest manufacturer of truck and bus tyre in India. The truck and bus producer accounts for nearly 74% of total tyre business in India, thus giving JK Tyre an undisputed position. Additionally, JK Tyre is the only manufacturer of truck/bus steel radial tyre, and the second largest manufacturer of 4-wheeler tyre in the country. Also JK Tyre is the largest exported tyre brand form India. It enjoys preferred premium brand status in truck bias market in USA and across many markets in Africa, Middle East and East Asia. NEW TYRE LAUNCH: During the year, the company introduced tanker lug and jet haul in the truck and bus tyre segment. In the truck tyre category WL-407 has been launched and developed for a specific target for new car models. JKI also became the 1st tyre company to introduce jeep radial tyres. The company has a 3,500 strong dealer network nation wide. In order to increase its retail push, the company has introduced an innovative dial a tyre scheme. Under this scheme mobile vans are at hand to set right problems arising wheels. STEEL WHEELS: The ever-growing steel wheelers chain continues to provide cutting edge service to the customer and is a vital last mile interface problem. Several milestones have been crossed during the past year as a part of the network expansion programmes. Some of them are 1st installation of the 3D Alignment equipment at a company franchised in India to service the vehicles. INTRODUCTION JK Tyre is one of the leading domestic tyre producers and pioneer in radial tyres in India. JK Tyre has a presence in truck bus passengers cars and tractor tyre segments. My project, which was given to me, is concerned with consumers behavior, market share and fitment trend of JK Tyre in truck segment at Meerut and Ghaziabad. To understand the project it is necessary to know about trucks and tyre specifications, which are filled in their vehicle. Basically here are two types of truck: 1) 6 Wheeler 2) 10 Wheeler The examples of trucks are: TATA 1210 TATA 1613 TATA 1612 Companies like Apollo, Birla, Ceat, MRF some local players among with JK Tyre have their presence in the market in the corresponding segment. The range of JK companies of super JK, Track King, Jet miles, Jet Rib, Jet King, Jet Track 39,Jet track 39 DLX, JK DX (Rear) The tyre sizes, which are filled in these vehicles, are 90.0-20 PR16 OR PR18 for both front and rear tyres. PRODUCT PROFILE Jet Rib (front Tyre): Features Benefits Aggressive 5-Rib pattern for easy steering Computer designed to ensure uniform tread wearing. Sides designed to ensure uniform tread wearing. Strong casing for dimensional stability, longer life and better casing value. Dual compound tread to ensure structural stability and high mileage potential. The ultimate Rib tyre for maximum mileage Offers best value for money. Higher retread ability JET TRACK (REAR TYRE) FEATURE AND BENEFITS: For load carrying light commercial vehicle. Time proven patterns-Reduces lug chips Use of specially compounded thread rubber for cooler running and more mileage Special bead construction to carry heavy loads Special tread design for better handling Wider center Rib for higher initial mileage and read life Renders excellent service and clean casing fetches far better casing Value. RESEARCH METHODOLOGY Research Methodology is a systematized effort to gain new fact and knowledge. The peculiarity of a research lies in its design. First the aim and purpose of research has to be explored. The determination of research methodology is a most important part of it as one has to decide what technique should be adopted. The choice of technique depends upon the scope and the nature of market research. The determination of technique facilities the research program. Question arise which analysis is relevant information and consequently identifying and solving problems in the field of marketing. While dealing with project I have tried integrate all possible way to find out customer perception and fitment trend of our brand with the help of customer feedback and observation. RESEARCH PROCESS The market research process involves the number of interrelated activities that does not follow particular sequence and often requires few steps ahead. In the project I have carried out an independent survey for the comprehensive study of JK Tyres position in Truck Tyres segment by looking in different brands of tyres used by different customers with the help of fitment survey. I also carried out a survey by making a set questionnaire for consumers to know their perception about the tyre they are using and why do they prefer that brand. Through the questionnaire I came to know what consumer wants from our brand and what are the main reasons for using or not using out brand. RESEARCH DESIGN The research carried out is a descriptive research where the purpose is to ho through an intensive study of the perception of consumers about JK Truck Tyres. DESCRIPTIVE RESEARCH Descriptive research includes surveys and fact-finding enquiries of different kinds, to portray accurately the characteristics of particular individual, situation or a group. DESIGNING OF DATA COLLECTION In order to get the information I have to depend on the primary data, for that I have done 1) Finding market share 2) Fitment Survey 3) Consumer survey 4) The methods used for collecting data are; 1) Observation Method 2) Survey Method 3) Questionnaire 4) All the above stated methods were in order to get the data. To find the market share we have visited many transport companies, met with the transport owner and then observed more than 1600 fitments. In fitment survey observation method was used a set of questionnaire which has to be answered by observing the Truck Tyres itself. On the other hand method (With Questionnaire) was used for consumer contact Survey method was based on personal interview to collect detailed information from the customer. A suitable questionnaire was designed through people were comfortable in answering questionnaire was designed through were comfortable in answering questions orally rather than going through people were comfortable in answering questions orally rather than going through a questionnaire. SAMPLING DESIGN After deciding to carry out a field survey, its time for sample design .The survey was the mixture for both 1) Census Survey 2) Sample Survey For consumers contacts census techniques was used. I tried to cover almost all consumers. I have met with 90 customers who have truck vehicles. For the fitment survey it was not practically possible to cover the entire vehicle, hence sample of 230 trucks has been taken. SWOT ANALYSIS 1) Strength 2) Weakness 3) Opportunity 4) Threats STRENGTH 1) JK Tyre has a renowned name. 2) JK Tyre has one its own R D center HASETRI 3) A lot of quality awards are their associated with JK Tyre ISO 9001, ISO 14001 and ISO 9002 4) JK Tyre is Indias only tyre super brand. WEAKNESS 1) After sale service is good enough. 2) Schemes are not attractive. 3) Consumers perception is not strong regarding its performance. 4) Relation of dealers with customers is not good. OPPORTUNITY 1) Lot of potential in the Truck Tyre segment. 2) JK Tyre should try to concentrate on a single aspect of low cost tyre with good quality 3) More consumers awareness should be needed, as JK is one of the oldest tyre manufacturing companies, as new companies are more focused on advertising. 4) JK Tyre should try to capture its lost position by giving more advantages to its customer. THREATS 1) A good numbers of competitors are there in the tyre industry. 2) Tyre companies like Apollo and MRF are stressing on a single agenda, improving quality of tyres. 3) Apollo is totally concentrating on after sales service, while Ceat is concentrating on low price. 4) JK Tyres major competitors in the market like Apollo, MRF, Ceat and Birla are doing aggressive advertising and promoting their products FITMENT TREND OF TRUCK TYRES Fitment survey is conducted with the objective of knowing the position of different companies and their brands along with JK that are get fitted in the Truck tyres. The trend of the tyres are get fitted, company wise as well as Brand wise according to the Fitment Survey for both Front Rear are as follows: I have taken data of 230 trucks, these include 160 six wheelers and 70 ten wheelers. It means 460 front and 1200 Rear Fitment. COMPANY WISE FITMENT (IN FRONT TYRES) MEERUT Apollo: 29.12% JK: 14.10% Birla: 20.16% Ceat: 18.14% MRF: 10.08% OTHERS: 08.40% MEERUT Company wise front fitment: COMPANY WISE FITMENT (FRONT) MEERUT Apollo: 19.12% JK: 14.10% Birla: 20.16% Ceat: 18.14% MRF: 10.08% OTHERS: 08.40% MEERUT COMPANY WISE FITMENT (FRONT) COMPANY WISE FITMENT (IN FRONT TYRES) GHAZIABAD Apollo : 29.42 % JK : 20.16 % Birla : 10.44 % Ceat: 17.18 % MRF : 14.36 % OTHERS : 08.64 % Company wise front fitment Ghaziabad FRONT TYRES COMPANY WISE FITMENT (IN FRONT TYRES) GHAZIABAD Apollo : 29.42 % JK : 20.16 % Birla : 10.44 % Ceat : 17.18 % MRF : 14.36 % OTHERS : 08.64 % COMPANY WISE FITMENT (IN FRONT TYRES) BRAND WISE FITMENT (IN FRONT TYRES) MEERUT KZ-77R 9 AMAR 30 JET TRAK 5 TI-RIB D 8 JET RIB 2 TRAK KING 15 SUPER MILER XB 7 BT-339 13 HCL SUPER+ 6 CARGO MILER 4 BT-336 2 HAULUG 5 FM SUPER 10 FM 78 14 FLEET KING 1 FM SLEEK 2 SUPER MILER 4 SUPER MILER 99 2 RIB XL 2 SUPER LUG 99 2 MODI CONTINENTAL 2 BT-369 6 AT RIB 3 XT-7 7 SAMSON 1 SUPER TRAK KING 2 LUG XL 1 SUPER LUG 78 1 ROAD MILER 4 PET-43 1 BT-112 2 BT ULTRA 2 MILE XL 1 TRAK LUG 2 TARZEN 1 LUG MILER 1 BRAND WISE FITMENT (IN FRONT TYRES) MEERUT BRAND WISE FITMENT (IN FRONT TYRES) MEERUT BRAND WISE FITMENT (IN FRONT TYRES) GHAZIABAD KZ-77R 12 AMAR 64 AT-RIB 1 XT-7 8 JET TRAK 5 JET RIB 1 TRAK KING 22 FLEET KING 14 SUPER TRAK KING 1 BT-339 10 BT-369 4 ROAD MILER 4 SUPER MILER XB 15 SUPER MILER 8 SUPER MILER 99 12 HCL SUPER 2 FM SUPER 11 BETAL 1 LOADER LUG 1 MASTER MILER 3 JET MILER 8 CHIN-B15N 1 SUPER RIB 3 SUPER MILER SED 3 SUPER MILER 95 2 GOOD YEAR 1 FM-78 21 FM SLEEK 3 RIB XL 10 SUPER MILER YB 5 CR 952 3 VIVA 3 RIB TURBO 1 AT-LUG 1 SUPER BT-1 1 BT MAX 1 M-77 2 THE LUG 2 BRAND WISE FITMENT (IN FRONT TYRES) GHAZIABAD COMPANY WISE REAR FITMENT GHAZIABAD Apollo : 28.50 % JK : 18.20 % Birla : 07.40 % Ceat : 10.70 % MRF : 19.00 % OTHERS : 16.80 % COMPANY WISE REAR FITMENT (GHAZIABAD) Company wise fitment (In Rear Tyres) GHAZIABAD Apollo : 28.50 % JK : 18.20 % Birla : 07.40 % Ceat : 10.70 % MRF : 19.00 % OTHERS : 16.80 % COMPANY WISE FITMENT IN REAR TYRES GHAZIABAD COMPANY WISE FITMENT IN REAR TYRES MEERUT Apollo : 27.26 % JK : 13.54 % Birla : 21.74 % Ceat : 16.43 % MRF : 12.08 % OTHERS: 08.95% COMPANY WISE FITMENT IN REAR TYRES MEERUT COMPANY WISE FITMENT IN REAR TYRES MEERUT Apollo: 27.26% JK: 3.54 % Birla: 21.74% Ceat: 16.43% MRF: 12.08% OTHERS: 08.95% Company wise fitment (In Rear Tyres) MEERUT BRAND WISE FITMENT (IN FRONT TYRES) GHAZIABAD SARAT 1 KZ 64 AMAR 3 STAR LOAD XD 2 HAULUG 38 SUMOLUG 6 XT-7 125 CL-935 5 SUPER RIB 1 XT-7 GOLD 11 JET TRAK 89 JET RIB 2 TRAK KING 2 CHAMPION 11 SUPER TRAK KING 1 PET-43 5 T-RIB D 1 RD SUPER 10 SUPER LUG XL 3 BT-113 2 JET KING 13 BT-MAX 2 SAMSON 8 TARZON 24 BT-ULTRA 2 BT-112 XL 12 STAR LUG 4 SUPER MILER XB 2 SUPER MILER YB 6 SUPER LUG 50 68 SUPER MILER 6 SUPER MILER 99 2 SUPER LUG 78 4 JET MILER 1 LUG MILER 9 THE LUG 4 SUPER MILER SED 2 SUPER MILER 95 1 LOADER LUG 15 SUPER LUG 7 HCL SUPER 19 TRACTION 2 VIK-LION 2 FM-78 3 JET SPEED 112 4 RIB XL 38 MILE XL 7 JET XTRA 4 T-LUG 2 TISON-D 1 CHINEX CL-35 1 HI MILER 2 WINNER 4 CR-95 2 VIVA 6 SIAM 16 SUPER RANGER 13 GUIDE STONE 2 XT-9 GOLD 2 SUPER HERCULUS 4 LOAD STAR 1 BRAND WISE FITMENT (IN REAR TYRES) GHAZIABAD BRAND WISE FITMENT (IN REAR TYRES) MEERUT XT-9 2 KZ 18 AMAR 1 SUPER HERCULUS 2 HAULUG 38 AT RIB 4 LOAD STAR 2 XT-7 62 CHAPION 15 AT LUG 2 XT-7 GOLD 4 JET TRAK 36 JET RIB 1 TRAK KING 2 SUPER TRAK KING 1 PET-43 2 JET KING 7 STAR LUG 2 JET SPEED 10 T-LUG 2 BT 339 4 BT-880 6 BT MAX 6 SAMSON 39 TARZON 14 BT-ULTRA 8 BT-112 XL 15 TISON-D 4 BT-113 4 SUPER LUG 50 31 SUPER MILER 1 SUPER LUG 78 6 LUG MILER 6 LOADER LUG 3 SUPER LUG 90 PLUS 10 SUPER LUG XL 3 HCL SUPER 34 FM SUPER 1 FM 78 2 RD SUPER 2 LUG XL 26 MILE XL 2 LUG PLUS 14 ZING 6 SUPER RANGER 2 HCL 80 PLUS 2 CL-935 2 HI MILER 5 WINNER 8 VIVA 6 BRAND WISE FITMENT (IN REAR TYRES) MEERUT CONSUMER PERCEPTION ABOUT TRUCK TYRES Ranking of tyre companies and their brands on overall basis in this region according to the customers (Transporter) perception for both the front and rear tyres are as follows: Company Wise Consumer Preference (In front tyres) COMPANY NAME 1) APOLLO 2) JK TYRE 3) BIRLA 4) CEAT 5) MRF 6) KAIZEN 7) CHINESE 8) ASIAN 9) WINNER 10) GOODYEAR BRAND WISE CONSUMER PREFERENCE (IN FRONT TYRES) BRAND NAME 1. AMAR 2. TRAK KING 3. FM 78 4. FM SUPER 5. KZ 77 R 6. BT 369 7. SUPER MILER XB 8. BT 369 9. SUPER MILER 99 10. RIB XL COMPANY WISE CONSUMER PREFERENCE (IN REAR TYRES) COMPANY NAME 1. APOLLO 2. BIRLA 3. JK TYRE 4. MRF 5. CEAT BRAND WISE CONSUMER PREFERENCE (IN REAR TYRES) BRAND NAME 1. XT 7 2. JET TRAK 3. SUPER LUG 50 4. KZ 5. HAULUG 6. LUG XL 7. SAMSON 8. HCL SUPER 9. BT 112 XL 10. ASWIN 11. SUPER RANGER 12. LOADER LUG 13. JET KING 14. XT 7 GOLD 15. CHAMPION CONCLUSION After surveying and analyzing the truck tyre market at Meerut and Ghaziabad region, it is evident that Apollo has the largest share as well as consumer preference followed by BIRLA JK MRF and CEAT. On the basis of fitment survey in MEERUT it was found that in the front tyre segment Apollo has the largest market share of 30.00 %followed by Birla 20.00 % Ceat 18.75 % JK 15.00 % MRF 10.00 % in six wheeler segment and in TEN wheeler segment Apollo has the largest market share of 20.00 % followed by Ceat 22.67 % Birla 16.33 % MRF 13.33 % JK 12.00 % On the basis of fitment survey in GHAZIABAD it was found that in the front tyre segment Apollo has the largest market share of 36.17 % followed by MRF 21.33 % JK 12.50 % Ceat 11.50% Birla 6.83 % in six wheeler segment and in TEN wheeler segment JK has the largest market share of 28.25 % followed by Apollo 17.25 % MRF 14.50 % Ceat 14.00 % Birla 7.50 %. The brands, which have most of the share, are AMAR TRAK KING FM 78 and FM SUPER. In the Rear segment, Apollo dominates the market. In MEERUT Apollo has the largest market share of 35.00 %followed by% Ceat 18.30 % Birla 18.30 % JK 13.30% MRF 8.30% in SIX wheeler segment and in TEN wheeler segment Birla has the largest market share of 25.00 % 20.85 %followed by Apollo 25.0023.35% JK 15.80 % 9.15 % MRF 13.30% 15.00 % and Ceat 10.00 % 20.00 % in middle axle and dummy axle respectively. Now In GHAZIABAD Apollo has the largest market share of 36.50 %followed by MRF 22.25% JK 11.25 % Ceat 10.00 % Birla 6.00 % in six wheeler segment and in TEN wheeler segment JK has the largest market share of 30.00 % 24.38 followed by Apollo 16.25 20.00 % MRF 13.75 % 15.00 % Ceat 12.50 % 10.62 % and Birla 8.75 % 8.75 % in middle axle and dummy axle respectively. The reason behind the dominance of Apollo in the rear segment is due to the presence of its brands XT-7, JET TRAK of JK tyres at First and Second place. Third, Fourth and Fifth place are occupied by SUPER LUG 50, KAIZEN and HAULUG respectively. Every human being have different likings and disliking in the same way every consumers like one or another brand which suits his requirement some like JK Tyre and some like Apollo or other brands, during the consumer contact I found out that the consumers preferences are not different from the fitment trend, in summarizing the opinion of the consumer in both front and rear segment they have placed Apollo at the first place followed by the JK, BIRLA, MRF and CEAT. According to the consumer transporters whom I met during the survey, the JK tyre is lagging behind in some aspects and; The TOP 3 reasons for LOW FITMENT / BRAND EQUITY of JK Tyre are as follows: Dealers Approach Customer Relationship Fast wear and Retreading Problem. The dealers approach, in the sense that dealers of other companies like Apollo, Ceat are giving tyres on credit to customers as the customer wants because every customers can not purchase on cash, so it is obvious that the customer will buy the tyre which is available on credit and they will pay the money in installments. One more point that I have noticed that dealers generally do not push the customers to buy our tyre does for other brands. One of the important thing which I have noticed that many customers to whom I met have used JK Tyre but now they have left using our brand owing to certain reasons like claim policies have made a wrong impression about the JK Tyres.Moreover our company is lagging behind in obtaining, maintaining and retaining the relationship with the customer. The company is not interested in taking the feedback of the consumer time to time, which is very valuable in this cutthroat world of competition. The customer to whom I have met suggested that in JK Tyre, Problem of fast wears is there and retreading of tyres is also not possible after the wear. RECOMMENDATIONS The company should invest more in retaining the old customer and obtaining the new customer maintaining the relationship for the long-term profit. Moreover there should be investment in publicity and advertising, because now days it is necessary to get into the minds of customers. Advertisement through the media like banners, newspapers, radio, seminars, annual meetings should also be done. The company should make aware the dealers about the advertisements and changes in the products. The companys claim policy should be improved to enhance the sales and overall image of the company. Dealers network needed to be strengthened more, for the regular and uninterrupted supply of tyres There should be some promotional campaigns like discount and some attractive prizes, to gain consumers interest in the product. The dealers should provided with incentive like credit facility and T-Shirts caps or other gifts with JK written on it which they distribute to consumers. Keep constant communication with customer . Respond as quickly as possible for all enquiries received however unimportant those enquires are from the organizations point of view. Come forward readily and quickly to compensate any loss faced by the customer. Make the products available everywhere, every time. Give product related educational programmes free of cost. Develop opportunities to interact with lost customers. Assure your best attention to them always. Remember generally, customer one lost is lost forever. Be genuine in your attempts to build maintain relationship with customer. Be extremely careful while rejecting a customers request, make him feel under what circumstances you did so and establish that you have taken all care to accommodate his request. Formation of customer club is another way to promote relationship. These clubs would focus a sense of mutual belonging, understanding and sharing of common problems, and emotions. An ideal customer club can act as a bridge between organizations and the customers. BIBLIOGRAPHY 1. MARKETING MANAGEMENT -BY PHILIP KOTLER RAMASWAMY 2. CUSTOMER RELATIONSHIP MGMT.-H. PEERU MOHAMED 3. RESEARCH METHODOLOGY- BY C.R. KHOTARI 4. WEBSITES USED:- WWW.JKTYRE.COM WWW.GOOGLE.CO.IN TRANSPORTER TRANSPORT CO. CONTACT NO PLACE CATEGORY Mr.Rajendra Singh Gagan Road lines 2856765 GHANTAGHAR C Mr.Yogesh Taneja JP Road lines 27340345 GHANTAGHAR C Mr.Sonu Green Roadways 2853512 GHANTAGHAR C Mr. Gaurav HC Tr. Co. 2853891 GHANTAGHAR C Mr. Jagat Sharma New Jai Jagdamba Tr. Co. 9818672609 GHANTAGHAR C Mr. Promod Mishra Mishra Roadlines 2856143 GHANTAGHAR C Mr. Om Prakash Maha Shakti Tr. Co 2853717 GHANTAGHAR C Mr. B.K.Sharma Ghaziabad Western Tr. Co. 2856700 GHANTAGHAR C Mr. Ashok New Jassar Tr. Co. 2856464 GHANTAGHAR C Mr. Vinod Taneja Hariom Cargo Movers 2730345 GHANTAGHAR C Mr. Parwesh Rastogi Buland Gupta Tr.Co 2853561 GHANTAGHAR C Mr. Salake Chandra Kele Crane service 28561562 GHANTAGHAR C Mr. Yogendra Janta Road lines 2856830 GHANTAGHAR C

Review the Continuing Evolution of Reconstruction History...

In this article, Foner states in his thesis that â€Å"since the early 1960s, a profound alteration of the place of blacks within American society, newly uncovered evidence, and changing definitions of history itself, have combined to transform our understanding of race relations, politics, and economic change during Reconstruction.† The article essentially encompasses the meaning of three different views of reconstruction: traditional, revisionist, and post-revisionist. After Foner defines these and explains his thesis, the article becomes somewhat of an advertisement for his own articles on the topic. Foner defines the traditionalist view as the interpretation that when then civil had finally come to an end, the white population of the†¦show more content†¦The revisionists also portrayed Johnson as the racist that he really was and praised the Radicals for being so committed to the rights of the freedmen. In the most recent view of reconstruction known as post-revis ion, Reconstruction is seen as a time of radical change. They argued that â€Å"persistent racism had negated efforts to extend justice to blacks, and the failure to distribute land prevented the freedmen from achieving true autonomy and made their civil and political rights all but meaningless.† This raises the question of who can there be any radical change during reconstruction if the freedmen were prevented in achieving true autonomy? And if this wasn’t achieved, then what was achieved as a result of reconstruction? to answer this question, Foner explains that the post-revisionists see reconstruction as not merely a specific time period, but an extended historical process. America was readjusting after the war and it was not a â€Å"tragic era†. Schools were established and there was social and political process for freedmen. Overall, this is by far the most optimistic viewpoint. Foner ends his explanation of post-revision rather abruptly in order to what co mes off as marketing his books. He even appears to be a tad arrogant when he more or less describes his collection as the most definitive groupingShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesBrier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M

The Pros and Cons of Modeling Free Essays

It is undeniable that, modeling has become one of the most sought after career options for many youngsters as it is one of the most thrilling and lucrative profession. The tremendous changes taking place in the fashion industry have given a spurt of rise to the modeling jobs all over the world. Especially in today’s world where fashion industry is succeeding and had made modeling an attractive career. We will write a custom essay sample on The Pros and Cons of Modeling or any similar topic only for you Order Now This modeling can be classified into ramp modeling, television modeling and print modeling. As all of us knew, models are used to launch and promote a variety of branded products or show a garment to its best advantage. For instance, the image in the picture shows that models are used to advertise the Guess brand which is an America’s clothing line brand. Models are required to appear sexy and seductive to make the brand popular. Hence; it is proven that models had played huge role in the success of Guess brand as well as other brands. But moving closer, have ever wondered how a life of a model would be? To start off with, there are several advantages of being a model. Whereby, fame and fortune can be gained easily. Especially, Models with pleasant personality and the right attitude or in other word, appealing intellectual qualities will be very well known in a short period of time in the modeling career. To explain further, ramp models gets the chance to work for famous designers or for reputated fashion companies will be known internationally. For example, Katrina Kaif a famous ex model and currently a Bollywood star started of her career as a model. Whereby she started modeling in the age of 14 in London by walking in the ramp with some top designers of the country. Since then, she is very successful and known worldwide for her appealing personality. In addition, if one signs with a reputable agency, he or she can make a good income. Normally a model is paid well if the first shoot succeeds. Besides wearing fabulous designers clothes, shoes and accessories for free they tend to live a luxurious life . For example, they tend to buy fancy cars, expensive clothes and mansions. This can be proven by the world’s richest model; Gisele Bundchen that earns 33 million in a year, followed by Kate moss 9 million and Heidi Clum 8 million. For instance, Gisele Budchen currently stays in her mansion that is 20 million dollar. Undoubtedly, modeling a glamorous field also offers tremendous opportunities to travel and meet various class of people as it a part of their job. Models will get the opportunity to stay in exotic locations and even live abroad. They also get to shoot in beautiful locations in exotic places like Africa desserts, the North Pole, Australia and around the globe. They will also be placed with other models for several weeks, months or even as long as a year. which eventually increase their sociality level and get to know people from all walks of life. Basically,their assignments provide a diverse social life and opportunity to meet others from around the world. It is also believed that through modeling, one could gain and boost confidence . To explain further, even models themselves have admitted that seeing finished photos of them within the covers of a magazine is an incredible experience. By modeling, one’s glamour aspect also tends to increase especially when there is professional shoot. Moreover, they will have to communicate and cooperate with photographers, art director and crew during shoots that eventually increases their self esteem. To prove, one of the top model in the world, Miranda Ker has become famous when she started of her career in the age of 13 for lingerie’s. Since then her confidence boost. In other word, she was more confident in modeling for lingerie’s that made her famous. She was also paid well for her standard body shape with sexy body measurement and brilliant face structure. However, there also a lot of negatives associated with this profession. Firstly, there are many model line agencies that take every cent of you. They just prey on the dreams of young girls in order to be rich and victims left with nothing. Worst still when porn agencies present themselves as legitimate modeling business. They sign girls up and then slowly brainwash them into thinking they have to be sexy to make it. Over time they use peer pressure to convince the girls that nudity is a part of the business and that this is the easy way to make lots of money. Of course there is nothing ‘easy’ about a life involved with porn. Not to mention, porn is not modeling. With this model loses their dignity for the sake of money. There are also high chances of involving in unwanted relationship and lead to pre-marriage pregnancy. Especially, young models will abort and involve in scandals. Unwanted tapes are often released without consent of their subject and could potentially damage careers. For instance, the latest issues faced by the top model of world, Adriana Lima. Her sex tapes were widely spread. Some even mentioned that this occurred without her consent. Another dark side of modeling business is the rampant drug use. Models are given and have free access to all manner of illicit substances. Sometimes these are used to keep weight off. Sometimes they are used to stay awake and alert for shoots or shows that occur at all times of the day and night. Sometimes it is the social pressure to party and fit in that causes young models to try these damaging narcotics. The official party line from the industry is that this kind of behavior is not tolerated. However, models who are currently working within this business consistently tell a different story. Most crucial thing, eventhough a model’s health condition is bad, there is no health coverage. For example the famous, British supermodel Kate Moss consumed alcohol and was a drug addict (cocaine addiction) and often checks into rehabilitation centers. Due to this revelation it had ruined all the reputation that she has earned all this while. Even when she was in critical condition, her modeling company didn’t pay the medical expenses. Moreover, models will undergo emotional and physical pressures to maintain certain body types. In some critical conditions it can lead to anorexia. Most of the models are always obsessed with weight and very concern with their daily diets. As we knew, models are literally skinny and their bodies fading away to nothing. And it is not just the perception of the models but also the industry as a whole, which encourages destructive behavior. The problem is only the models get hurt and is suffering from huge amount of stress while some even dies in the name of â€Å"thin†. Recently, however, countries and organizations around the globe have started to take steps to change this attitude and actually ban the use of paper thin models. For example, Ana Carolina Reston a Brazilian model, who was 172cm tall and only weighed 40kg starved herself to death in 2006. She starved herself this much as she was one step nearer to her dream of becoming a supermodel. However,on 14 November last year she finally crossed over from being a successful catwalk model to appearing on the cover of every magazine and newspaper in Brazil, and making headlines around the globe. Not for her modeling, but for her agonizing death, due to anorexia. Besides all this, models will also feel pressured when they are forced to give certain poses with different gender together which will create uneasiness or comfortless. Especially, if the photographer prefers a nude poss. This would extremely be a challenge. It is also shown in the image provided that, both models are loving . But how sure are we that in reality they are in that way? The female might go through some pressure in holding the male’s hand and seeing him half nude. Besides all this, models also face constant criticism and rejection when they attend fittings and this often requires a lot of stamina and patience. Tough competition throughout the career is also another difficulties faced in modeling field. Models will loss the freedom and have to continuously work hard to meet the demands of market. As all of us knew, modeling is an extremely competitive and ruthless business. You will need a thick skin and inner assurance that these negatives are not personal, but rather just the nature of the business. The phase you will have to go through to get to the top can be rather demanding but certainly not unachievable. You must expect to work hard and put in the time and effort both physically and mentally to achieve your goals. The rewards of reaching these goals far outweigh the struggle of reaching them. In short it can be said that modeling is highly competitive and short lived career or even a model is too old at the age of 24. In brief, Modeling can certainly be a rewarding experience in many ways. As long as you avoid the darker side to this profession and insist on putting your personal values first (before profit) then you can enjoy quite an interesting career path. It is a job where the hard work pays. Models should have the patience for long hours of work, jet lag, heavy makeup, weird haircuts and standing forever in awkward poses. In this field, it’s really hard to make a living as there is only a handful of supermodels in the world who make good living off what they do. How to cite The Pros and Cons of Modeling, Papers

Globalization and Environmental Effects on our planet free essay sample

Globalization and the Environmental Effects on our Planet We live on a very fortunate planet that allows the human race to not only survive on it, but also to thrive in its consistent temperatures, natural resources, and prosperous ecosystem. But the effects of globalization, pollution, global warming and other environmental problems threaten our survival as a species in this ecosystem. Many believe that through technology, commerce, and travel globalization will lead us to economic prosperity, while conservationists and scientists are working hard to preserve the priceless resources that our earth has to offer us. The widespread changes that are brought about due to globalization have a lasting impact on our environment and threaten our survival. These global changes make understanding our world both challenging and a necessary task if our future depends understanding these concepts in all their various forms. Our ecosystems are altered by the financial decisions we make today and the energy we use, the pollutions we create will affect our lives for our children and our childrens children, if we dont destroy ourselves by then. We will write a custom essay sample on Globalization and Environmental Effects on our planet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Globalization is a very real phenomenon and a concept hat most people do not fully come to grasp in order to understand the ramifications of it. Globalization does not Just affect our societies economically, but also politically and socially as well. The media does an extensive Job at portraying the ideologies and opinions of globalization through politicians and activist groups, but does not accurately portray the arguments or the ever expanding inequality gap between the rich and poor and the lack of evidence to demonstrate the achievement of the trickle down effect. Globalization is most commonly defined as , the increasing nterconnectedness of people and places through converging processes of economic, political, and cultural change (Rowntree, Lewis, Price, Wyckoff, 2003). This means that once-distant regions and cultures are now linked together through commerce, travel, and communications causing an economic reorganization of our worlds systems. Early forms of globalization have been seen since the early years of our societies, including the first era of globalization before World War I seemed to shrink our global finance capitalism system. The inventions of the steamship, telegrams, and ventually the telephone are all examples of the increase of globalization in our earlier societies that have had a huge impact on our political, cultural, and economic systems. But this new era of globalization, as mentioned by Thomas Friedman, is not only different in degree than the previous era of globalization, but is also driven differently and is increasing at a pace never witnessed before (Friedman, 2000). Since the Industrial Revolution, many may argue that contemporary globalization is the most fundamental reorganization of the socioeconomic structure, but few agree on whether the benefits actually outweigh the costs. In previous eras, inventions such as the railroad, steamships, and automobiles increased globalization and the falling transportation costs allowed people to get to more places cheaper and faster than ever betore. Now, the talling costs ot telecommunications allow todays era ot globalization to link the world together even tighter than before. Microchips, the internet, satellites, and cellphones allow societies and cultures of greater distances to connect quickly and cheaply in order to conduct business, form relationships, and transfer information from one geographic location to another. Travel has become aster and more cost effective, communications with other countries have become easier, and people are able to offer and exchange services globally. This is why Friedman defines globalization as, The inexorable integration of markets, nation- states and technologies to a degree never witnessed before- in a way that is enabling individuals, corporations and nation-states to reach around the world farther, faster, deeper and cheaper than ever before, and in a way that is enabling the world to reach into individuals, corporations and nation-states farther, faster, deeper, cheaper than ever before. (Friedman, 2000, p. 9) Not everyone has profited from economic globalization, nor have the benefits been felt equally in certain world regions. The multitude of economic changes due to increases in communication, travel, and financial decisions have triggered fundamental cultural changes to many populations, which have threatened local cultural diversity. Globalization, especially in its economic form, is one of the most contentious issues today. Economic globalization is often applauded by those who believe that economic efficiency will result in a rising prosperity for the entire world, ut in actuality it will only largely benefit those who are already prosperous, increasing the gap between the rich and poor, all while reducing cultural and ecological diversity around the world. Globalization is not a natural process, instead it promotes free market and export oriented economies at the expense and exploitation of localized activities and resources. The inequality between the rich and poor from this trickle down effect is actually increasing the percentage of poor people in most world regions. To put this into perspective, 20 percent of the worlds richest people onsume 86 percent of the worlds resources; equally the wealthiest countries have grown much richer (Rowntree, Lewis, Price, Wyckoff, 2003). While the richer seem to be getting richer, the poor grow more and more impoverished, with the least amount of consumption of these global resources. The poorest 80 percent use only about 14 percent of global resources, with the poorest 10 percent seeing their income decline in the past couple decades (Rowntree, Lewis, Price, Wyckoff, 2003). Economic globalization is an unavoidable phenomenon that holds both promises and drawbacks. At certain levels, we can use globalization to reduce some economic inequalities and protect the natural environment. In order to make globalization work for our future generations and our planet, there needs to be a kind of openness in education and social cohesion that stresses the need for strong, efficient governments that can create networks of environmental and human rights groups with government policies. With these interrelations between the 2 extremes of pro- globalization and anti-globalization wings, we can create the opportunity for profit and growth through complementary institutions, such as the government and social ssurance. Although these economic activities seem to be the driving force behind globalization, the consequences attect every aspect ot lite and land in our day and age. Our ecosystem is affected due to the demand for natural resources as global commodities and our planets physical environment is at risk. As Rowntree, et al. points out, our local ecosystems are altered by financial decisions made thousands of miles away these activities have profound and detrimental implications for the worlds climates, oceans, and forests (Rowntree, Lewis, Price, Wyckoff, 2003). Unfortunately for our global environment, the pace of destruction has worsened and our reaction to the climate crisis is much too weak if we plan on inhabiting this planet for the next 50, 60, 70+ years. Our earth is a beautiful and magnificent place for life to form and grow, but our time on this planet is not going to last much longer if we do not do something about our environmental impact on the planets natural resources. In a biological sense, our environment is defined as, the complex of climatic, biotic, and social factors that acts upon an organism and determines its orm and survival (Class lecture,week 6). Nature is our basis of well being and the biodiversity has delcined glabally 30 percetn between 1970 and 2008. As A1 gore discusses in his book An Inconvient Truth, Many people still rely on our planet as if it is big enough to sustain our habits forever. Some still assume that the earth is so big that we could never use up all its resources. Due to globalization and population growth, we are influencing many parts of our earths environments, especially the most vulnerable, the atmosphere (Gore, 2006). Humans see themselves as apart from ature, instead of as a part of nature. How we live, what we consume, all impacts our environment. The earths atmosphere is so thin that we are actually capable of changing its composition by the massive amount of carbon dioxide we have pumped into it. High income countries, much like the U. S. , have a footprint 5 times greater that that of low income coutnries, thus leading to the loss of biodiverstiy and impacting the ecosystem. (WWF Global, 2012). The world is undergoing major changes, glacier are melting, species are on the verge of extinction, sea levels are rising, and temperatures are heating up. Global warming is a direct result of humans living in disharomony with the planet and its natural resources. We are beginning to live in a more and more human created environment causing carbon dioxide levels to increase because of the burnign of fossil fuels. The problem that we are faced with now is that every living system in our biosphere is delcining and we are a part of nature that can not afford to lose these valuable resources. As the temperature increases all over the world, we are putting ourselves and our fellow species at risk of extinction. This begins to affect our storm systems, because the armer the oceans get the stronger the storms get. These consequences are all due to the basic understanding our earths atmosphere, and the most important agents, the green house gases. Due to huge quantities of human caused carbon dioxde, we are thickening this this atmopheric layer, causing the gases to trap the suns radiation inside and causing the planet to heat up. (Gore, 2006). Just a suttle increase of a few degress can have a dangerous effect on our plantes ecological system. Areas around the world are experiencing undesirable amounts of rain in short periods of time, while others are facing immeasurable droughts. This shift in temperature not only causes glaciers to melt and oceans to rise, but it also disrupts migration patters, how or where certain plants grow, and the species that depend on those climat es. Our ever growing demand on resources is putting an immense burden on biodiversity. The continued provsion of ecosytem resources, our furture security, our health and well being are all in Jeapordy due to the current rate of consupmtion of non-renewable resources. According to the living planet report, as of 2012 the Earth would need 1. 5 years to produce and replenish the natural resources hat we have consumed in only a single year (WWF Global, 2012). And this number has only increased since the last report. The technology and the consumption of resources in the Unites States alone contributes to 30. 3 percent to global wamring. That is more that South America, Canada, Africa, the Middle East, Australia , Japan, and Aoutheast Asia combined (Gore, 2006). It is no doubt that the U. S. is the biggest contributor to not only globalization, but also to the poor environmental quality of this planet. We have rightfully earned our name as the biggest polluter in the world, but it may not be too late. The first step in reducing our global footprint is by accepting and understanding the consequences our actions have on our planets environment and that there are ways we can reverse some of the negative impacts we have had on our planet. We can no longer turn a blind eye to the effects we cause on our ecostyems. A1 gore proposes many solutions to how we as individuals can help this climate crisis. Considering that this problem is a vast and complicated, we can each do our part to help reduce our carbon footprint and together we can make a difference. Sacing energy at home by using energy efficient light bulbs, turning off ights when we do not need them, and heating and cooling our house efficiently are just a few ways we can help out individually. In the communtiy, not driving so much, taking public transportation, reducing emissiones from our cars, and being conscious of our daily consumptions are all ways we can reduce pollution in our air. And most importantly consuming less, reusing water bottles, bags, buying things that last, buying local, and modifying your diet are all important changes that we can make to ensure our health for ourselves and for future generations. Globalization and our nvironmental impact are very important factors that we must always consider if we plan on existing in this environment with other species. We are fortunate to live on a planet that can sustain life and allow it to thrive, but if we are not careful, we will use up any and all resources that Earth provides. Our consumption and the effects it has on the environment is detrimental to our survival and the survival of our ecosystems. These global changes make understanding our world both challenging and a necessary task if our future depends understanding these concepts in all their arious forms.